This text was written by Tim Chen, founder and CEO of NerdWallet.
2018 has been a unbelievable 12 months for NerdWallet! Every Nerd performed an important position in serving to us obtain our greatest 12 months ever. Though it’s unimaginable to place all of the exploits in writing, listed here are among the highlights:
We had a file fiscal 12 months. We’ve printed our greatest monetary outcomes up to now, exceeding our profitability and income targets. These outcomes are the results of a variety of initiatives, together with the expansion and innovation of our monetary markets, the transformation of the variety of members into a major income contributor, the rise in natural visitors and the profitability of promoting. efficiency.
We’ve reached extra folks than ever earlier than The content material and instruments of NerdWallet have been visited greater than 140 million instances in 2018, a rise of about 40% in comparison with 2017! On the identical time, our new TV spot "Flip to the Nerds" is doing very nicely. We’ve the attain and resonance to assist extra folks than ever earlier than to realize better monetary readability.
We’ve made large progress as members. Final 12 months, we rolled out 27 superb new options in our cellular app, which vastly enhanced the utility and made it an integral a part of our members' lives. Our engagement and retention figures exceed expectations, and greater than 20,000 critics gave the app a ranking of four.eight out of 5 stars on the App Retailer. What amazes me probably the most is that this utility we created only a 12 months in the past has already helped lively customers to establish greater than 1,000,000 in potential financial savings. These are enormous achievements!
We’ve a tremendous staff of Nerds. We added 116 new Nerds to our already outstanding staff, together with 5 executives. And we proceed to develop with open positions within the areas of information, engineering, advertising and marketing, product administration, and so forth.
It's superb how far we’re from a bank card comparability spreadsheet in 2009 to a flourishing enterprise reaching tens of millions of individuals. I'm actually excited to construct on these successes in 2019 and sit up for much more information within the coming 12 months!
Tim Chen, founder and CEO of NerdWallet, shares firm information with workers at a plenary assembly. Photograph by Kevin Malmgren, NerdWallet.